Thats why we offer a look at Tinder’s history and analyze components of its massive success
As you can see, the pros prevail over the cons. In addition, the cons are not a reason to abandon the great idea to create an app like Tinder, this is just an occasion to think about the clearing of obstacles.
Tinder: a story of explosive success
In a sense, Tinder has been created almost by chance. As they say, “once upon a time” Sean Rad and Justin Matin had met Jonathan Badin and decided to develop the Cardify platform. This platform was intended as a service offering people rewards for shopping in certain sales outlets.
When Cardify had been brought to a pre-release state, its creators came up with the idea to transform these developments into a new product and build a dating app. The main purpose of such a service would be to simplify the dating process for shy people so that they would know in advance whether there is mutual sympathy between them. This idea resulted in Tinder.
Tinder saw the light on , in Hatch Labs – a business incubator of the American corporation named InterActiveCorp. Immediately after launch, the application had found a great demand. In , the number of Tinder users exceeded 10,000,000. By the end of the same year, a figure of 40,000,000 users and 1,000,000,000 swipes per day had been achieved.
Impressive, isn’t it? Such opportunities definitely suggest dating app development. Moreover, Tinder doesn’t rest on its oars and continues to evolve expanding the coverage area.
As of , the largest foreign markets of the company were Brazil and the United Kingdom. The audience of the application in these countries had been growing by 2% every day. No doubt, Tinder owners were happy to see that the idea to develop a dating app completely paid off.
According to the analytical system App Annie, in , Tinder was the most popular lifestyle application on Android in the US, Britain, Belgium, Switzerland, France, Hungary, Chile, and the Philippines.
Among lifestyle applications for iOS, Tinder has become a leader in Latvia, Lithuania, Estonia, Belgium, Brazil, Iceland, Sweden, Finland, and Malta.
Today Tinder operates around the world, but it has achieved the greatest success in the USA. Here (in the United States) you can go to the pub, run the app and find among the suggested candidates the people who are actually sitting around you right now.
What is the secret of such a marked success? It will be useful to figure this issue out in order to understand how to start a dating app of the same quality level.
Secrets of success
At one time, various opinions about the potential value of Tinder had been voiced. Someone estimated the project at $550 million, someone talked about $1,000,000,000 (or even about $5,000,000,000). Anyway, all these figures are quite impressive, right?
However, such striking achievements are understandable and logical, its not a miracle. There are several factors that allowed Tinder to successfully burst onto the market, which had already been cultivated by various dating apps (for instance, Plenty of Fish and eHarmony). Let’s try to figure these secrets out before thinking of making another dating app.
- Gamification . Tinder managed to succeed by using the game element. In other words, Tinder’s creators turned the dating process into an enthralling game. The service does not allow you to see who is the next partner Tinder offers to you. Thus, the user’s curiosity is being set agog. That’s why a user makes one more attempt, then another. The whole process is very exciting and can last almost endlessly. So we can summarize that Tinder has found a way to entertain people by using dating apps. Nice try, and a successful one!